The Beginning
Most skincare wasn’t built for sensitive, reactive and eczema-prone skin that changes as it heals. For decades, we’ve had to choose between heavy, oily natural products or harsh, medicated chemical ones that can end up causing more long-term harm than good. At plump, we’re rethinking that by combining the unsung heroes from nature, blending it with proven science and smart tech to create personalised formulas that work for your unique skin story.
We're built on a simple belief: your skin works best when it isn't overwhelmed. No fillers. No fragrance. No fluff. Just tailored ingredients that work.
Est
2025
Developed in
London
Our Philosophy
We believe sensitive skin deserves more than one-size-fits-all solutions.
Your skin is smart. It knows how to repair, restore and protect itself, if it has the right support. That’s why every decision we make is rooted in these three principles:
Why we started.
Our Story
Born from frustration. Building for resilience.
After over a decade of living with unpredictable eczema flare-ups, reactive and hypersensitive skin, I became scared to try anything that could irritate it more. I felt exhausted by products that promised results but left my skin feeling aggravated, stripped or dependent. Natural options were often too oily. Chemical ones, too harsh.
That's why I'm building a new kind of system. A smarter, gentle yet effective skincare system rooted in nature and science.
Powered by AI personalisation and super ingredients, every formula will be designed to calm, repair and strengthen from the start. This is skincare for people who want to feel comfortable and confident in their skin again.
We’re building slowly and carefully, with you in mind. Early pioneers will help shape the future of skincare innovation.
Get in touch to see how you could be a part of the journey.
Our Process
Every plump formula starts with a single goal: to give your skin exactly what it needs. We’re developing our base formula with sensitive, reactive and eczema-prone skin in mind, using barrier-safe ingredients sourced from trusted partners in Europe. Each ingredient is chosen for its proven ability to calm, hydrate and repair, then carefully adapted into your personalised blend using our AI-powered formulation system.
We’re taking the time to test, refine and validate every step, so when you hold your first plump bottle, you can trust it’s been crafted with love, care and backed by science.
